As a professional data provider in Europe, we are committed to fully following the rules laid down in the GDPR as well as national privacy legislation in all the countries where we operate. We naturally take appropriate technical and organisational measures to safeguard your personal data, such as using firewalls, encryption and access control to our premises and files. Your information is treated confidentially.
Types of personally identifiable information being processed
Whenever we at Norstat approach members of the public regarding a survey, we process some personal information (such as e-mail address or phone number, name, age and zip code). The personal information we use to get in touch with respondents is normally either publicly available data from public registers, or lists of customers or users from the client we are collecting the survey data on behalf of – for instance when we are doing customer or employee satisfaction surveys or user experience research.
For members of the Norstatpanel, see the section below for information with specific information pertaining to the Norstatpanel.
Purpose of the processing
We process your contact information in order to be able to approach you for participation in the surveys and opinion polls we conduct. Information you give us as part of responding to the survey will be combined with answers from other respondents and conveyed to our clients in aggregate form only, for statistical use.
Basis of the data processing
Contact information is used to be able to get in touch with you for survey participation purposes. Market and opinion polls are a legitimate interest, as the data collected is an important basis for decision-making for our clients, which range from government bodies to institutions and organizations of all kinds.
While we contact you based on a legitimate interest, participation in our surveys is always voluntary, and data collected from you in our surveys is collected on the basis of consent. You have the right to withdraw consent for processing your personal data at any time.
Sharing information with third parties
Norstat will never share, sell, transfer or in other ways exchange your personally identifiable information with a third party without collecting your explicit consent for this beforehand.
Deletion of data
Information that we process in connection with market research studies is stored in our systems for six months after the data collection is completed. After that, all personally identifiable information will automatically be deleted.
For more detailed information please visit our Privacy Policy: https://www.norstatpanel.com/en/privacy-policy
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